Empowering Calgary’s youth through sports and arts. Making memories, breaking barriers, and building a brighter future.



What is Surge ASSIST?


Surge ASSIST is our purpose-driven initiative in partnership with Kids Up Front, designed to provide vulnerable children and families with access to sports, arts, and cultural activities. Since its launch in 2023, Surge ASSIST has impacted over 4,250 kids and families with the support of 79+ agency partners.


A recipient of the 2023 Culbert Family Award for Philanthropy, Surge ASSIST reflects our commitment to

uniting Calgary’s community through basketball and the arts.



surge assist: by the numbers

Our impact at a glance

4,250+

Kids and families supported

79

Agency Partners

1,438

Sporting Experiences in 2023


HOW IT WORKS

STEP 1

You purchase tickets and then the tickets are donated to Kids Up Front.

STEP 2

You select from 150 non-profit, education,

and charitable agencies to support.

STEP 3

We take care of the rest and Kids Up Front issues you a tax receipt at the end of the season.

All personal and corporate donations are eligible for a charitable tax receipt and will support up to 150 child-serving agencies across Calgary.

How You Can Help


$38 Sends one child to a Surge Game
$380 Sends 10 children to a Surge Game


Corporate Champion Package


If your organization aims to scale its impact, strengthen its brand impact and wished to enhance its presence in-arena, consider supporting Surge ASSIST+, and create unforgettable moments for 130 kids. Contact Dylan Howe, at [email protected].


Our Surge ASSIST Champions


Special thanks to Sandstone Asset Management, our Lead Champion, and all our contributors for making a difference in the community.

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