CALGARY SURGE ANNOUNCE BLOOM BENEFITS GROUP AND CO-OPERATORS AS OFFICIAL BENEFITS PROVIDER
CALGARY, AB – The Calgary Surge are pleased to announce Bloom Benefits Group and Co-Operators as their Official Benefits Provider for their 2023 inaugural season, the team announced Thursday.
“We are extremely excited about this partnership with Bloom Benefits Group and Co-Operators. It is a strong alignment in values between both organizations and we are thrilled to have Bloom Benefits Group and Co-Operators be a part of our 2023 inaugural season,” said Surge Senior Vice-President, Brittany Easton.
Bloom Benefits Group tailor packages for businesses of any size and are committed to providing their clients with the best-in-class value and service. Bloom’s services include Employee Benefits, Group Retirement, Health + Wellness Accounts, Life Insurance, Disability + Critical Illness and Executive Benefits. Bloom also offers a free assessment of your current benefits packages to help you optimize and save.
“Bloom Benefits Group is thrilled to be the Calgary Surge’s partner and official benefits provider for the 2023 inaugural season. Professional basketball teams are known to create a ripple of positive impacts for the communities in which they operate by bringing diverse individuals together, boosting local pride, promoting community growth, and contributing to youth programs,” said Co-Founder and CEO of Bloom Benefits Group, Ranny Shibley. “This type of community engagement is a fundamental pillar for Bloom, and we are excited to promote the Calgary Surge as they bring this iconic professional sport to Calgary. At Bloom, we have the audacity to rethink the status quo, something we look forward to watching the Surge players do on and off the court,” continued Shibley.
This partnership highlights entertaining in-game activations and branded t-shirts for in-game t-shirt tosses.
About the Calgary Surge
The Calgary franchise originated as the Guelph Nighthawks in 2018, one of the six founding members of the CEBL. The organization was relocated from the league’s smallest market to Calgary in August 2022 as part of the growing league's business strategy to have teams in Canada’s largest metropolitan areas. Chairman Usman Tahir Jutt and Vice-Chairman and President Jason Ribeiro saw an opportunity to bridge Calgary’s diverse communities together through sport and entertainment and to create a sense of belonging. For more information, visit www.calgarysurge.ca.
About the Canadian Elite Basketball League (CEBL)
A league created by Canadians for Canadians with a mission to develop Canadian players, coaches, sports executives, and referees, the CEBL boasts the highest percentage of Canadian players of any pro league in the country with 71 percent of its rosters being Canadian. Players bring experience from the NBA, NBA G League, top international pro leagues, the Canadian National team program, top NCAA programs, and USPORTS. Nine players have moved from the CEBL into the NBA following a CEBL season, and 28 CEBL players attended NBA G League training camps during October. The CEBL season runs from May to August. More information about the CEBL is available at CEBL.ca and @cebleague on Instagram, Twitter, LinkedIn, Facebook & YouTube.
Media Contact:
Hilary Fontus
Manager, Communications
Calgary Surge
514-918-7826